ORBIT - Technology Brand
A bold technology brand created to communicate innovation, intelligence, and forward-thinking solutions through a distinctive and scalable visual identity.
WE DOING
We built an identity for a
technology company that
had to look credible in a
boardroom and unmistakable
in a conference hall.
Year
2025
Services
Brand Strategy
Visual Identity
Brand Guidelines
Art Direction
Industry
Technology
Every Technology Brand Looks Like Every Other
The category has converged on one gradient, one geometric sans and one photograph of a person looking at a screen. Sameness is not a style problem, it is a pricing problem: a brand nobody can tell apart competes on cost. Orbit's system commits to a single structural device — an off-centre axis that runs through every layout — and lets everything else stay quiet.
AVAILABLE FOR 3 PROJECTS
WORKING WORLDWIDE
